RECARO GROUP INTRODUCES INNOVATIVE VELA SEAT
RECARO Group, has announces the rebranding of Growag as RECARO Rail, solidifying the company’s commitment to the rail industry.
This rebrand reflects the strong partnership between RECARO Rail and RECARO Group since the acquisition in 2022. The move also marks a pivotal step in amplifying the position of RECARO Rail as a premier seating supplier within the rail sector, while simultaneously expanding the group's international business footprint.
"This rebrand reflects the close relationship between RECARO Rail and the RECARO Group, and symbolizes our joint goals and vision for the future,” said Dr. Mark Hiller, CEO of both RECARO Holding and RECARO Aircraft Seating. “We are confident that this step will build the position of RECARO Rail as a leading seating supplier in the rail industry and support us in expanding our global business activities."
A highlight of this transition is the introduction of the Vela premium seat. First unveiled at the TRAKO trade show in Gdansk, Poland, the Vela seat represents a new chapter for the RECARO Rail portfolio. Crafted for open coach cars, the Vela seat marries enhanced comfort with nearly limitless customization options.
Designed to meet the needs of customers in the intercity and regional premium segments, the Vela's cutting-edge construction and sleek design aim to set new industry benchmarks. Weighing 27 kilograms (double seat configuration without armrests, magazine net, table and cantilever), the seat's innovative steel framework ensures both durability and lightweight efficiency throughout its operational life cycle.
The heritage of RECARO Rail draws from the extensive expertise of the RECARO legacy in seating innovation, which has evolved since its inception in 1906. This commitment to excellence, coupled with cutting-edge technology and design, establishes RECARO Rail as a game changer in the global rail industry.
As RECARO Rail propels forward under its new name and with the pioneering Vela seat leading the way, the group remains dedicated to redefining passenger experiences through innovative seating solutions.